Budding entrepreneurs and owners of fledgling businesses are set to benefit from an ambitious new project which has launched in Horsham … Pop Up Horsham!
‘Pop Up Horsham’ is the brainchild of author and businesswoman Daisy White who is a well-known figure in Sussex commerce and literary circles.
Daisy is already regarded as a leading expert on pop up retailing – when a business occupies a fixed location in a High Street or other retail centre for a limited period of time – and was part of a delegation who discussed the issue at Downing Street last year.
Pop Up Horsham has two main elements: start up and stay up, and began on August 1st with a six month shop share in Horsham town centre. The plan is that each month seven different entrepreneurs will occupy the space with full support and mentoring with the organisers picking the best performer each month.
The final six will go on to pitch to an expert business panel and win a day trading in a secret location, plus a day with a top London visual merchandiser, courtesy of scheme partner Enterprise Nation.
To honour the stay up pledge, Pop Up Horsham is working with landlords to secure concessionary leases and contractual offers from local landlords. Daisy, who is working very closely with Horsham’s town centre manager Garry Mortimer Cook, Enterprise Nation, Paypal, EE Mobile Phones and Sussex Chamber of Commerce, is excited at the prospect of the project.
BlueFlameDesign were thrilled to be asked to support the Pop Up Horsham scheme, and worked with Daisy White and Garry Mortimer-Cook to develop the logo design and overall brand. This included the design and production of the shop window graphics, cash desk wrap and pull-up vinyl banners.
The website design and development for Pop Up Horsham was a collaboration between BlueFlameDesign and Ice Media. A trusted team that have worked together on many projects before, and offer the experience of TWO experts for the price of one. The site offers an online resource for further information regarding the scheme, whilst allowing potential entrepreneurs to register their interest for Pop Up Horsham.