Social Media Branding
Social Media has emerged as one of the most powerful forms of online marketing and reputation management strategies a business can embrace as part of their company’s branding and marketing efforts.
Over the past few years we have seen the rapid rise of social media. Ignoring it is a big mistake for any business. In an ever changing business landscape those that don’t move with the times end up getting left behind.
Remember, branding is far more than just a good logo design. It’s the voice, the look, the feel and the experience that your customers recognise and associate with your business. When it comes to customer recognition, your online company brand is as vitally important as the brochure they receive through the post.
It is vital you think about your brand identity when using social media. Your company is perceived through a brand and that may not be the same as what you do. The way you use social media should reinforce your company brand and what it stands for. What does your brand stand for? Where in the market are you trying to position yourself? Whatever it is, your social media output should always come back to your organisation’s USP and culture. Once something has been posted online, it will almost always be out there.
How can Social Media Branding help my Business?
If you don’t have well-branded graphics on your social media accounts that inform visitors of who you are and what your message is, while also getting them to take action and go to your website, then it’s time to jump on board and boost your social media presence with consistent and powerful social media branding.
Branding your social media channels gives instant recognition for your business, as well as enhancing your business brand online. Why use a regular photo of yourself when you can have a custom Facebook profile avatar, timeline cover image and branded ‘Welcome Page’ as well as a bespoke Twitter Background that will not only make you stand out from the crowd but also provide an excellent marketing opportunity?
With so many opportunities to reach your audience, don’t get left behind. Spend time on your social media branding and strategy, remember the purpose of your content, engage with your audience and remember to take advantage of the analytics tools available. If you use social media well, it could prove to be invaluable to your business and help you stay ahead of the competition.
We love social media branding and our affordable Social Media Branding package could be the answer you have been looking for to keep your online brand consistent, stronger and more powerful! From a single social media profile through to branding your complete library of social media channels … we can do it all!