Murderous Marketing, Blood-Curdling Branding, Eerie Advertising, Bone-Chilling Brochures … and we’re not just talking about Halloween! Running a business can drain heavily on your financial resources, but that doesn’t mean you should neglect your marketing and cut corners! ‘Frankenstein’ marketing efforts using clip art logos photocopied leaflets and ‘quick-fix’ brochures are a waste of time and money. What you think you are saving on your business marketing now will in the long term be more expensive!
When you have a small business and you want to build and promote its brand, then planning ahead of time and getting a little creative when it comes to marketing and advertising will certainly help you stand out from the crowd. Implementing a few marketing and branding tips for any small business can ultimately help you to take your success to an entirely new level. Consider Your Audience Building a small business brand requires
Many small businesses find it difficult to understand what public relations is, what a PR agency does and whether they need PR or not. PR is often a ‘misunderstood beast’ among small business owners. In fact, it’s not unusual for a small business to be wary of PR. After all, you have to hand over a lot of trust to an agency working for you and occasionally it can take some time to see results.
If you are in business then you should be in marketing too, it’s as simple as that! There are many wonderful and descriptive definitions for the term ‘marketing’ but if you think of it as a finding a way to build a relationship with someone who doesn’t know you but wold benefit from using your business products and/or services then you won’t go far wrong. Marketing is all about promoting and advertising your business products
A good and solid relationship with your loyal, returning and continuing customers/clients is worth a fortune to every small business. In fact it’s probably what your business is based upon. Hence, relationship marketing should be at the heart of your business marketing efforts. So, what is Relationship Marketing and why is it so important? Social Media and Internet Marketing = Relationship Marketing When everything you do revolves around your community – customers, clients, fans, followers,