Defining your brand is an important element of your business, it helps distinguish you from your competitors and shows who and what your business stands for. Your company branding should be well thought out, well targeted, consistent, clear and meaningful and you should spend time working out the right type of branding for your business. Don’t plump for the first thing that comes into mind – it may be right in the end, but this is one area where you need to consider all your options first.
Developing a Brand
It’s little wonder why some people find the issue of branding a minefield. But it’s well worth working on as branding can ultimately make or break a business. A brainstorming session is usually a good starting point. Start by thinking about what your business is, what you want it to be and who your customers are.
Try to find answers to questions such as:
• What does your business stand for?
• What makes your business different from your competitors?
• What point do you want to make?
• What image do you want to convey?
• What personality do you want your business to have?
• Have you researched your closest competitors?
If you’ve answered these questions honestly, you should have a clearer idea in your mind of how you want to brand and position your business. Now it’s time to put it into practice.
Branding applies to the whole of your business – everything from the logo design, to your letterhead and business cards, website, shop front or signage, advertising, staff uniforms – everything must meet the needs and image of your brand. Your branding will be a key part in your long-term business and marketing strategy, so it has to be something you’re happy with and feel good about.
If you haven’t already come up with a logo and strapline, now is the time to start! For many this can be the fun part of starting a business but it will certainly pay in the long term if you employ a designer who has experience in this field.
As an experienced, creative, graphic design, branding and print marketing agency BlueFlameDesign have the experience and capability required to create eye-catching designs for bespoke company logos, press ready artwork and high-quality print that every new business requires to get itself established and recognised. We are experienced in assisting new start-up businesses with their branding and design requirements and have a range of affordable Business Branding Packages tailored to suit your business budget.
When it works well, your business branding can be a good template on which to mould the rest of your business. It offers a guideline to how everything should look and the goals your business is aiming to meet. At all times your business branding should be clear and well defined, so that customers are very clear about what you stand for and what they can expect from you.