Build an interesting Business Brand through Social Media

Are you worried that you don’t have an interesting business brand to sustain a strong social media presence?

There is good news if you answered ‘YES’ as it’s exactly the right emotion to ensure that your brand is, or does, become interesting.

Quite simply not worrying about your brand through social media can be bad for your business. A solid dose of worrying can be a good thing and the perfect medicine to improve your brand’s engagement and interest level.

When you worry, you think about the problem you are faced with and devise solutions to prevent the problem becoming worse and overcome it. The key thing to remember is that you must transform your worrying into action and not more worry or stress.

Here are a couple of tips to attack the problem and to give you a more interesting business brand online.

Address your social-content strategy
Interesting doesn’t happen by chance. It takes a concerted effort to organise, plan and generate conversational topics that matter to your clients and customers. You need a macro view of the world they live in versus a micro view of how your product or service affects them.

Hire right
The success of your social media presence rests on the talent you put in place to manage it. Fill your externally facing social media positions with individuals who are creative, bright, helpful, empathetic, generous, kind and polite. At the minimum, you need someone capable of being “interesting.” Social media and their influence on consumers are far too important for this aspect to be ignored.

Ask your customers what they are interested in
There is no better way for you to become more interesting than by getting feedback from customers. This can be done via a survey, a social media contest or even an actual phone conversation. Call a selection of customers. Get to know them and ask them about their ideas, and maybe what they think of yours. They’ll love that you are including them in the story of your brand. If you go so far as to get and use a customer’s idea, make sure you give them credit for it. By doing so, you’ll likely get other ideas submitted.

Review your results and analytics
You are most likely sitting on a treasure trove of ‘facts and friends’ within the results of your previous social media activity and website analytics.

What content worked? What didn’t? What blog posts generated the most activity? Don’t look a gift horse in the mouth – all of this data is worth much more than you realise. Use this to your advantage.

By starting with these suggestions, you will be well on your way to worrying less, acting more and improving the overall interest level of your business brand on the social media circuit. That said, the bottom line is that the level of interest your brand generates on the social media channels has a direct correlation to the number of resources you are willing to invest in it.

Being interesting takes a lot more than just showing up to the party – You have to mingle!