Build your business brand with a professional logo design
The purpose of a professional logo design is to install recognition and build your business’s brand to represent all the dimensions of its products or services.
Generally speaking, a logo is the first image prospective clients will see and remember about your business. So it is vitally important for your company logo design to be both memorable and different from the countless other logos we all encounter in the course of our daily lives.
Whether your business plans to upgrade its existing logo design or create a new one from scratch, BlueFlameDesign, a Sussex based creative design agency, are the perfect guys to help and offer these proven design principles:
Think about the message you want to convey. Look back to your company mission statement for a concise description of your business. Start thinking about ways to transform that written message into a single, recognisable and vivid image, graphic or icon.
Do an ‘industry logo analysis’. Different types of businesses feature different graphic design trends. Logos in some fields may employ gaudy colors and oversized type, while other more conservative industries favor a buttoned-down approach with stylish typography.
Business owners aren’t obliged to follow trends in their fields, but they should be aware of them! You should certainly take note of colours and fonts.
Simple is best. A logo must represent a brand in a single image. The more the designer tries to squeeze into this image, the harder it will be for consumers to recognise and remember it. Nike’s Swoosh, Apple’s apple, Twitter’s giant bird – each of these world-class logos does an exceptional job of characterising the business they represent, and all without using a single word.
Limit or avoid unusual design elements. With all the graphic elements available, some designers are tempted to add a drop shadow here, a wavy line there. But these and other design elements only serve to clutter the guiding idea behind the logo and make it harder for prospective customers to retain in their visual memory.
Go easy on colors. Again, less is more. Think about what types of colors best symbolise your brand. Bold? Muted? Earth tones? Whatever your preference, choose no more than two to four colors at most for the final design.
Make the logo design as easy to reproduce as possible. Logos need to work everywhere with consistent quality; a website, a business card, corporate brochure, press advertising, banners for an exhibition. The design has to look good whether it’s big or small, and must be easy to reproduce across the spectrum of both online and offline marketing materials.
Use words if needed, but make sure they’re easy to read. As noted, many of the most effective logos don’t use any copy. But if a designer is asked to integrate the name of a business with the image, stay away from overly ornate typefaces or any fonts that are difficult to read in a quick glance or when the logo is reduced in size.
Establish (and adhere to) specific brand guidelines. Ideally, a business should already have a ‘brand style guide’ outlining what’s permissible and what’s not with regard to your logo and related marketing materials.
If you don’t have guidelines, it’s a good idea to put this together before launching your new logo. This way, people inside your company know the rules when creating web and print content, and people outside your company clearly understand the requirements involved in reproducing that image elsewhere.
The power of a logo can’t be over-estimated. It bears a unique relationship to the brand and should be crafted with all the skill and resources a business can bring together.
BlueFlameDesign is a creative design agency based in West Sussex who help, assist and support many SME’s with their branding, logo design, advertising, design and print marketing.
Contact BlueFlameDesign today and together we can ignite your business brand and set your marketing alight!