In its most simplistic definition, branding is your visible identity to the outside world. So ask yourself this – is there more to your brand? Is your brand saying what it should about you or your business? The way in which you package your brand publicly defines your identity, and it may or may not […]
Marketing
QR Codes can bridge your offline and online marketing
QR Codes, quick response codes, have been around for a while, and because they are easy to create and reproduce, and store a lot of text and information, they really are an effective tool for inbound marketing. QR Codes are a great way to bridge the gap between your offline presence (flyers, business cards, posters, […]
Build Online Success with these 7 Simple Pillars
When we build online success, we build a solid base and follow a tried and true system, then success becomes inevitable. As more and more of us get into online life, how can we ensure that we make our time spent on these sites worth it? We must get KNOWN, LIKED, FOLLOWED then PROMOTED. To […]
Build your Twitter presence with these 3 tips
There is no doubt that Twitter is an influential social media marketing tool so you must build your Twitter presence to take advantage of its power. Build your Twitter presence so that it can be harnessed as part of your business marketing strategy, but how can your company reap the benefits of this popular service? […]
Dynamic Branding (It’s the same but different!)
What Is Dynamic Branding? Dynamic Branding is an identity that can be changed but has a basic element that always remains the same. Whether it is the word-mark, text/word itself, colours, or shape; the brand is still recognizable. Dynamic Branding is a way of giving your identity a fresh look without completely changing the identity. […]
Branding mistakes that can cost you business
You know who you are as a company, but branding mistakes can prevent you from expressing that to your customers? Branding your business is a multilateral effort working toward the same goal – putting a clear picture in the heads of your customers of what your company does and what it stands for. Being able […]