Social media and blogs play a key part in any inbound marketing strategy. Here are 6 ways they can help grow your small business:
1. Quick to Start
You could Tweet your latest news within the hour, launch a Facebook page by the end of the day or get a blog going in just a few days.
2. Low Cost or FREE
You can get started in the world of social media and blogging for very little or no money. They are among the most cost-effective methods of reaching your audience.
3. Instant Interactivity
Both blogs and social media can give you nearly instant market feedback – good or bad. We get all kinds of feedback through the comments on our blog; people also leave reviews and other comments for us on Facebook, LinkedIn and other social media channels.
We also find that clients love to visit our blog when we post news of their completed projects. Not only is it good promotion for the work we do but it’s great publicity for them too.
4. It’s the Search Engines, Silly!
Surveys indicate that 90% or more of people begin their purchasing process in search engines. Blogs and social media make it more likely that your prospects will find you online when they search. Try searching for ‘Business Branding and Logo Design in West Sussex‘ and you’ll find that our main website and our blog will feature high within google.
5. Inbound Marketing
Outbound marketing is telemarketing, direct mail, cold email blasts, TV and print ads – all the things that buyers tend to block out more and more. Social media, blogs and subscribed eNewsletter are essential inbound marketing tools.
6. First Mover Advantage
For blogs and social media, there is an advantage to moving first. If you don’t jump into the conversation, your competitors will (if they have not already) and then you’re fighting an uphill battle to become influential in these online conversations. Start now to claim that first-mover advantage.