Murderous Marketing & Blood-Curdling Branding Murderous Marketing, Blood-Curdling Branding, Eerie Advertising, Bone-Chilling Brochures … and we’re not just talking about Halloween! Running a business can drain heavily on your financial resources, but that doesn’t mean you should neglect your marketing and cut corners! ‘Frankenstein’ marketing efforts using clip art logos photocopied leaflets and ‘quick-fix’ brochures are […]
Business Marketing
5 Effective brand building strategies to attract more clients
Attract more clients with these effective brand building strategies. Brand building is integral to personal and business brand development. It not only increases the profile and public awareness of a brand but also gives it an identity, worth, familiarity, trust and respect. The recent flourish of interactive and social media channels and platforms has given […]
5 Tips to help you build a successful brand for your small business
5 Tips to help you build a successful brand for your small business When you have a small business and you want to build and promote its brand, then planning ahead of time and getting a little creative when it comes to marketing and advertising will certainly help you stand out from the crowd. Implementing […]
Can PR really help my small business?
Can PR really help my small business? PR is often a ‘misunderstood beast’ among small business owners. Many small businesses find it difficult to understand what public relations is, what a PR agency does and whether they need PR or not. In fact, it’s not unusual for a small business to be wary of PR. […]
11 Points to Remember for Successful Business Marketing
11 Points to Remember for Successful Business Marketing If you are in business then you should be in marketing too, it’s as simple as that! There are many wonderful and descriptive definitions for the term ‘marketing’. If you think of it as a finding a way to build a relationship with someone who doesn’t know […]
Build Relationships through Relationship Marketing
Build Relationships through Relationship Marketing A good and solid relationship with your loyal, returning and continuing customers/clients is worth a fortune to every small business. In fact it’s probably what your business is based upon. Hence, relationship marketing should be at the heart of your business marketing efforts. So, what is Relationship Marketing and why […]