5 Top tips for producing a professional Company Brochure Design
Nowadays there are several ways you can market your corporate brand, products and services, but the most effective way of promoting your business is still having a killer company brochure design.
An eye-catching and effective company brochure design helps you to reach out to a large audience, giving the recipient something tactile and tangible to remember you by.
Here are 5 tips to ensure that your business will get the best results from your company brochure design.
1. Text Formatting and Heading Lengths
No-one likes to read pages and pages of lengthy block text, no matter how important you think it is the reader will no doubt think that most of it is ‘waffle’. Normally a potential client will be looking for the main points of information; What product or service do you offer? How will they benefit from it? and How much will it cost them?
Therefore make sure that your company brochure design includes correctly formatted text that is broken down into bite-size chunks of information that the reader can easily digest and understand.
Think about the use of headings, sub-headings and paragraphs as well as the size of text too. If the text is too small then it will be difficult to read, the same as if it is too large and crammed on to the page.
Don’t forget that the text is meant to be an insight or snap-shot into your company. If the reader would like to know a little more then maybe you should consider a call to action within the brochure, such as your website address or email address to contact.
2. Less is More
Overstuffing and cramming as much information in to your brochure as physically possible will not produce the results you desire.
A company brochure should outline your business along with its products or services. Enticing the reader into wanting to know more; they will soon get in contact should they need too. Give them too much information and you’re in danger of overloading the reader. They simply won’t be able to take in all of the information and as a result, may miss the important bits. Not only that but if they have all the information necessary to hand then they may not have a reason to contact you for more!
A very good way of getting important information across without having to read through paragraphs of block text is the use of bullet points. They are a lot easier on the eye and are great for summarising key points and benefits.
3. Multitude of Fonts
The use of many fonts throughout a brochure design, if not executed properly, will make your brochure look cheap and amateurish. Too many fonts will end up confusing the reader rather than directing them to the important information they seek.
The text of your company brochure will comprise mainly of headings and body copy so choose fonts to differentiate between the two rather than relying on size alone. You may choose a more elaborate or ornate font for the main page headings but remember to use a font that is easily read for the main body content. There is nothing more frustrating tha trying to read something that simply looks like a ‘doctors handwritten scrawl’.
Another tip would be to use a font with an extended family to assist the design whilst keeping text legible. An extended family will usually include Roman, Italic, Bold, Bold Italic, Demi Bold, Demi Bold Italic, Medium Bold, Medium Bold Italic, Heavy, Heavy Italic and so on. Using an extended family font will definitely help in keeping your text legible and consistent whilst giving you the capacity of enhancing the formatting for headings, sub-headings, quotes and so on.
4. More colours than a Rainbow!
Colour is a great attention grabber and attractor to any marketing material, more so if used well. There is nothing wrong with having a vibrant and colourful brochure to draw attention to your business products and services but pay attention to colour clashes and legibility.
Like choosing the correct font, you should consider your brochures colour palette too. Do you have a corporate colour that should be included? If so then maybe you can build upon this by using shades or tints throughout the brochure design, rather than picking another colour simply because you need one. Be careful of which colours you decide to use too as many colours can generate a specific mood or feeling. Colour Psychology is a vast topic and well worth researching a little before jumping straight in with picking a colour at random.
Another consideration to note is the colour of your font and the background colour it sits on. You can have a stunning design with clever use of colour but at the end of the day, your company brochure needs to serve a purpose.
5. Poor Quality Imagery
One of the biggest mistakes many businesses make with their new corporate brochure design is to scrimp on good quality imagery. Product shots taken on your mobile phone are simply not acceptable and downloading images you have found on the web will not reproduce well when printed.
Pictures are known to speak louder than words and quality images will make your brochure design more alluring to the recipient.
If you employ a professional designer, such as BlueFlameDesign, to assist with the design of your new company brochure then they should guide you with what images would work best, how the images should be cropped and where to source the imagery from. You may have access to a library of stock shots yourself but don’t rule out the advantages of using Royalty Free Images from a library. They are professionally shot and most are already colour corrected and formatted for print.
These tips are by no means exhaustive but are certainly the most important when looking to design your new company brochure. Failing that, you could always contact BlueFlameDesign and let us do all the handwork for you!