10 Social Media Marketing Tips for your Business
Social media has become a very important aspect to the marketing strategy for most small businesses, but how do you know if you are taking advantage of the many hidden features the leading social media sites have to offer? Read these Social Media Marketing Tips!
Creating a profile and using the basic social media tools is a good place to start, but if your business is seriously looking to attract an audience, drive sales and convert leads, you may want to take advantage of the marketing features that are often overlooked.
Here’s a brief rundown of 10 social media marketing tips you can easily implement to get more out of your business social media channels.
With Facebook announcing new updates and features almost weekly, it’s no wonder many of the best marketing tips go overlooked. Here are a few social media marketing tips for Facebook that you may have missed:
1. Stimulate Engagement for Newsfeed Appearances
According to Facebook the more that people interact and engage with your posts, the more likely your post will show up in the news feeds of your fans. Because of this, it is important for you to create content that allows fans to like and comment on. If done correctly, a larger pool of potential customers will be introduced to your business, increasing your reach.
According to Facebook the more that people interact and engage with your posts, the more likely your post will show up in the news feeds of your fans. Because of this, it is important for you to create content that allows fans to like and comment on. If done correctly, a larger pool of potential customers will be introduced to your business, increasing your reach.
Feel free to connect with BlueFlameDesign on Facebook >>
2. Be Careful with Image Names
As we all know, images are one of the most powerful ways to reach prospects and increase click-through rates. That said, make sure there are no spaces in the file name of your link or the image won’t show up in your post. Using hyphens when labelling your pictures will guarantee your thumbnail image accompanies your link, and don’t forget to include keywords within the image file name too – it all helps.
3. Ask Questions
It’s all about getting people to engage with your brand. So what better way for small businesses to engage with past, present and prospect clients and customers than to have a dedicated place to ask questions. Your Facebook page should serve as a meeting place for people interested in your industry or what your business has to offer. Luckily for you, Facebook already provides a feature just for that. You can double-click your status update box for the “Ask Question” tab. Taking advantage of this feature will allow customers to connect and engage with your brand while you track results.
LinkedIn might be one of the most crucial social networks for small business owners and marketers. If you feel as though you’re not taking full advantage of its capabilities then try some of these tricks you probably haven’t heard of:
4. Keywords
Using keywords to optimize your profile is a great way to get noticed. Just like any search engine, LinkedIn will put you further up on the list whenever anyone searches for that industry-specific keyword. This is a great way to stand out from the rest of the crowd, which may be just what you’re looking for with that job search.
5. Customer Recommendations
Just as you would be able to recommend someone based on their job or education, LinkedIn also allows for company page recommendations based on the products and services you provide. Users and businesses with recommendations are more likely to show up in search results, so take advantage of this feature; it may be just what you need to attract more interest in your company and spark that next business opportunity.
6. Use Applications
Like so many other social media networks, LinkedIn offers third-party applications that allow you to beef up your profile. Whether its blog posts, new publications, or promotional tools, there are various apps, depending on what you want to highlight. Taking advantage of these apps will allow you to further engage and share content with your community, which is essential for a successful social media strategy.
At first glance, Twitter seems like a fairly easy-to-use social network with not a lot of options and customisations. 140 characters, #hashtags, and retweets – it all seems pretty simple, right? Not necessarily. Here are a few extra Twitter tips to help maximise your Twitter marketing efforts:
7. Advanced Search
With Twitter’s advanced search tool, users are able to pinpoint words, hashtags, and people specific to their industry. This feature allows marketers to gather information based on the specific criteria they find most important. As a small business owner, it is imperative to know what people are saying about your brand, who is saying it, and where they come from. Using the advanced search tool allows you to do all of this in one convenient spot.
8. Twitter List
Do you ever feel that your Twitter feed becomes cluttered with users from a variety of different industries and backgrounds? If so, maybe it’s time you try Twitter’s list feature. Twitter lists help you
9. Tweet Replies
When replying to a user’s post or question, make sure you begin your tweet with a period before the @reply (like this: .@reply) to make sure all of your followers can see that reply. If you don’t put the period before the @reply, those who don’t follow the person you’re replying to will not see the post. For some, this visibility is often an important aspect of their Twitter marketing strategy. It is a great way to establish your business brand as helpful, experienced and knowledgable, especially if you are replying to the comments and questions of clients and customers.
10. Saved Searches
Hootsuite and other third-party applications allow users to monitor, save, and reference various searches throughout the day. Hootsuite also allows for multiple searches. For example, if you want to keep tabs on people talking about #Facebook and #Marketing specifically, Hootsuite provides that option. Using the saved search feature on Hootsuite is a great way to engage with users while asking and answering any questions you see fit.
Remember that it’s called Social Media for a reason. Being sociable and engaging with other users is the foundation for a successful social media strategy for your business.
Whether or not you’re new to the game, these 10 social media marketing tips will help fine-tune your social marketing efforts and hopefully maximise results.
What social media marketing tips would you like to share?