30 Tweet Ideas to maximise your Business Brand on Twitter
Many small businesses often experience a loss of enthusiasm a few days into Twitter and run out of Tweet Ideas.
After the initial following of influential people, local businesses and welcoming new followers to their network, there seems hardly anything worth talking about. If you are facing a similar Twitter-crisis, relax, this post is especially for you. Just use a little bit of imagination and you can transform your Twitter marketing and engagement almost magically.
Our 30 Tweet Ideas to maximise your Business Brand on Twitter list is by no means exhaustive but it will hopefully give you a few ideas on what to tweet about:
- New announcements from your brand.
- Teaser previews of offerings you are working on.
- Related interesting news from your business industry.
- Trivia related to your business or product: history, technology, anything!
- Ask for suggestions: people love to help someone out or give their input.
- Events you are holding: this informs as well as attracts attendees.
- Events you are participating in: this shows you are active and will prompt followers to visit and meet you personally.
- Witty one-liners: these can be jokes, daily wisdom, or just about anything else. Tailor your humour to your business brand if you can to strengthen your business personality
- Helping people find opportunities: helping people solve problems is a great way to promote your brand as it can advertise your business as being helpful, knowledgeable and experienced.
- Popular events: tweet about the upcoming sports events, festivals, etc. One trick is to target local events to help establish a presence within your geographical area first.
- Unexpected developments: was Gmail down today? Tweet about it!
- Regular industry news: it doesn’t hurt to throw this into the mix, especially if you know of followers that are in the same line of business as you.
- Sales announcements: tweet about any sales announcements you might have.
- Job openings: tell people about open positions, both with your brand and at other places you know.
- Ask for customer feedback: invite people to share their experiences with your brand. This is a good opportunity to promote your business Facebook Page if you have one and ask people to leave comments and feedback.
- Participate in the relevant hashtags, and get more visibility.
- Set up and announce tweet chats based on brand-related hashtags.
- Follow people and make acknowledgements via tweets.
- Thank people who have recently followed you.
- Post the latest updates from your blog along with the link. There are many third-party applications and widgets that can automate this which may be easier for you.
- Direct people to other social media channels for your business by tweeting about them. i.e. ‘Don’t forget to visit and LIKE us on Facebook at www.facebook.com/BlueFlameDesign.UK‘
- Search for your brand name and respond to tweets that are about you, your business, products, services and client experiences and comments.
- Create Twitter lists of industry-relevant analysts, well-wishers or customers, and announce the lists publically. This sends a positive message to the mentioned people.
- Participate in trending topics and viral hashtags to rope in some attention. Ensure your opinions are related to your brand somehow for additional business brand exposure.
- Tweet and greet your followers daily. Saying small things like “good morning,” or asking about their day. This goes a long way in forging ties and helps to build relationships.
- Tweet and tag your best employee of the week. This keeps the staff motivated and gives them a platform to engage with too.
- Announce weekly deals and evaluate its viral reach to understand how influential your brand is.
- For B2B brands, find out analysts on Twitter and build up conversations with them. Twitter is the best place for making your opinion heard.
- Give daily twitter tips on usage of your brand’s products/services or on the basis of the industry expertise. Tips sell well on Twitter.
- Make regular #FF or #FridayFollow recommendations and announce a fan of the week with some incentives or freebies to the winners. One word of advice, if you are to #ff someone then give a quick reason why and don’t just list followers. For example ‘#ff @BlueFlameDesign for professional small business branding, graphic design and print marketing advice and services for your business’.
Follow these tweet ideas to maximise your business brand on Twitter, and people will hopefully want to participate and connect with you. Over time, this will bring you many friends, followers, analysts, well-wishers, prospects and business leads. What more could you ask for!