Shout Out about your business with these 5 Marketing Tips
In today’s environment, small business owners need to be a little more marketing savvy to shout out about their business.
They need to stay on top of their game or risk losing out to their competitors, or worse and not be noticed at all. Make sure that your small business doesn’t get left behind with these five marketing tips that will help you shout out about your business.
Identify and monitor your competition
How are you going to establish your business brand, name, message, products, services, or choose your keywords for online advertising if you don’t know what the next best thing is doing? Don’t spend time and money running ideas into the wall until you’ve found out what’s already being done by the competition. A simple online search and a little bit of effort could turn up opportunities to obtain a competitive advantage.
Represent your business on the web
You need a professional looking website that is branded for your business. It needs to reflect who you are, what you do, and what your customers will get from doing business with you. It needs to be authentic, meaning the brand should be consistent visually but also in voice. Make sure the language you use online reflects the language in any materials you put out about your business. Even the way you talk to others about your business should be reflected by your language on the web.
Use social media strategically
Be aware of what social avenues exist for your business but don’t feel obliged to participate in every platform. Make concrete decisions as to where you will listen, where you will participate, and where you will respond to reviews. By focusing your attention where it matters most will help you to concentrate your time and efforts effectively without getting lost within the social media maze.
Target your advertising budget
Advertising can dent any budget be it online or off. But take a lesson from local newsagents. Anthony’s Pizza spent under $500 on plastic sandwich signs with clever sayings that sit on the street corner by their restaurant. This inexpensive form of advertising has proven lucrative thanks to catchy messaging: “One Million Customers Served…eventually” and “Best Pizza in Bexley. Just Ask My Mom”. Word-of-mouth has spread the word on Anthony’s throughout the Columbus area and led to a feature in one of Ohio’s largest newspapers, as well as high rankings on Yelp.
Listen to your existing clients
Current customers keep you grounded and help seed your future endeavours. You can spend thousands of pounds on a marketing campaign, but none of it will matter if you don’t maintain quality products or services. While you’re busy planning the future of your business, remember to get regular feedback from current customers about what they like and what they don’t like. These reviews will allow you to modify your business accordingly sooner rather than later.
Of course, these tips are not exhaustive on how a company should promote and market their business products or services, but they should help with promoting ideas and getting the savvy small business owner at least on the right track.
If you would like help with branding, marketing and advertising your business then feel free to contact BlueFlameDesign today and together we can ignite your business brand and set your marketing alight!