5 Essential Print Marketing Tips for your Business
One of the best and worst traits of print media is its inherent flexibility: your print design is only limited by your creativity.
So before you set out to design a marketing campaign, we’ve set out a series of print marketing tips to ensure your advertising and marketing literature does what it’s supposed to do.
TOP 5 PRINT MARKETING TIPS FOR YOUR BUSINESS
Print Marketing Tip #1
Simplicity is key, both visually and in your wording; clean lines and a clear message will grab your audience quickly and be easier for them to remember.
Print Marketing Tip #2
Be consistent across all the print marketing you employ. From your business cards to your leaflets and direct mail pieces to your brochures and newsletters, design each piece in a similar style so that your audience can identify your brand, at-a-glance.
Print Marketing Tip #3
Pay attention to frequency when it comes to direct print marketing mailers; bombarding your audience with brochures, booklets, postcards, and other direct mail marketing too often can be a turn off to your brand. Instead, pace your print marketing distribution, and only send a message when you really have something to say.
Print Marketing Tip #4
Review, review and review your print marketing before you send it out to hundreds or thousands of people, and then review it again just to quadruple check that you have everything exactly how you want it.
We’re not just talking typos here; check your content, too. There is nothing worse than sending out a major batch of print marketing one morning only to have your co-worker remark later that day, ‘Nice direct mail piece, but don’t you think we should have included our phone number?’
Print Marketing Tip #5
Focus your message for any piece of print marketing. Squeezing five great ideas onto one print mailer may make good fiscal sense, but it’s a cluttered presentation that your customer can’t navigate. We recommend the Three Second Test: when you design your print marketing, ask a few people if they can sum up the point of your message within three seconds. If it takes them longer than that, you need to simplify a little more.
We hope our print marketing tips will let you make the most of your next campaign. Contact BlueFlameDesign if you would like us to assist with the design and marketing of your business.