Top 5 Small Business Marketing Problems … with Solutions!
BlueFlameDesign offers a complete ‘concept-to-delivery’ design service that your business can rely on, providing you with the branding, graphic design, advertising and print marketing services your business needs.
Over the years we have worked with many small businesses helping them to grow into the larger companies that they are today. From consolidating their brand image so that it’s easily identifiable and consistent across all applications, to reviewing their current advertising and marketing efforts and working with them to build a strong marketing strategy to obtain maximum impact.
Through our years we have guided many and here are the most common marketing problems we see with small business clients:
Marketing Problem 1:
No Focus. Small companies have a difficult time selecting just one or two products or services to focus on. Similarly, marketing activity tends to be scattered, because people don’t really know which activities will generate results.
Identify your greatest strength, and focus on it. What’s your best product or service? What are you best at when it comes to marketing? Writing? Speaking? Cold calling? List building? Pick one or two activities and move them forward aggressively for one month. Then, add another activity or two.
Marketing Problem 2:
Inactivity. Too many small business owners spend too much time thinking, and not enough time doing. Paralysis sets in. Activity grinds to a halt.
Move when you’re 80
Marketing Problem 3:
Too much modesty. You’re not thinking big enough. Your language is too timid. You worry about how what you’re about to say might be perceived. Maybe it will offend? Forget about that! You must be bold, aggressive, and enthusiastic in your marketing. If not you, who?
Think big. Communicate aggressively. Use highly descriptive language. Be the moon and the stars for your market. With your communication, you teach your market, partners, colleagues, peers, and the media how to talk about you when you. What are you going to teach them?
Marketing Problem 4:
Bad PR. Terrible press releases. Blasted communication to countless journalists. Bad reviews through Social Media channels.
Create a relationship-based PR program where you select your top 10 to 20 media contacts, and provide them with value every couple of weeks. Learn their audiences. Build relationships. They will bend over backwards to help you.
Marketing Problem 5:
You’re in the marketing business. You’re not a manufacturer. You’re not an accountant. You don’t make products. You don’t provide legal advice.
Begin thinking of yourself as a marketer. Understand what your market thinks, wants, and how they talk about you. This will help you shift this mindset.
What’s your top marketing problem? What do you think you can improve on? Where do you see other small business struggling with their marketing? Feel free to add your comments below.