Three key points to remember for effective business branding An effective business branding strategy builds long term equity. Most business owners know the power of effective business branding as well as knowing that they want it – they’re just not sure what “it” is. To make better sense of the mysterious subject of branding, here […]
Branding and Logo Design
5 tips to help magnetise your business brand
Do you have a magnetic brand? What efforts are you doing to develop a brand that truly draws people to you and your company? A magnetic brand is a brand that attracts people. Think about the brand’s you’re familiar with and attracted to. What makes them magnetic? Chances are they portray a certain image that […]
There’s more to your brand than meets the eye
In its most simplistic definition, branding is your visible identity to the outside world. So ask yourself this – is there more to your brand? Is your brand saying what it should about you or your business? The way in which you package your brand publicly defines your identity, and it may or may not […]