You should always consider the colour of your company logo design, as colour matters!
So what colour is right for your business? (The million-pound question!) The right colour palette is an essential element of a corporate identity, logo design and business branding, and should be a thoughtful consideration.
Since the beginning of time, people have projected meaning and associations onto colour and tones. Whether this colour is warm or cold, bright or muted, it all makes a difference in the design process, therefore making a difference to how your business brand is perceived.
Is green the colour of your company logo design?
The colour green, because it is the primary colour in nature, is seen as refreshing and tranquil which is perfect for a yoga studio or life coaching company logo.
Is blue the colour of your company logo design?
Blue is overwhelmingly found to be the favourite colour of most people. It also evokes feelings of commitment, dependability and trustworthiness. Company logo’s that would benefit from being blue include banks, solicitors and insurance companies.
Is red the colour of your company logo design?
There is a reason why the colour red is used in many company logos and for emergency vehicles. Red grabs the eye and encourages activity and also shows trustworthiness. The colour red is an intense colour that is packed with emotion ranging from passionate, intense love to anger and violence
Is pink the colour of your company logo design?
Pink, a delicate colour that means sweet, nice, playful, cute, romantic, charming, feminine, and tenderness. The colour pink is the colour of universal love of oneself and of others. Pink represents friendship, affection, harmony, inner peace, and approachability.
When choosing a colour for your company logo do some research on what you are trying to convey and what colours work best to show it. BlueFlameDesign takes all of this into consideration when designing bespoke company logo designs and complete business branding.
If you feel that your current company logo design or business brand could do with being refreshed or redesigned then please contact us today. Together we can ignite your business brand and set your marketing alight!