What Is Dynamic Branding? Dynamic Branding is an identity that can be changed but has a basic element that always remains the same. Whether it is the word-mark, text/word itself, colours, or shape; the brand is still recognizable. Dynamic Branding is a way of giving your identity a fresh look without completely changing the identity. […]
Lis Bingham, owner of Daisylady Photography, wanted a local graphic design agency in West Sussex she could work with to design a logo and build a brand for her new company, and BlueFlameDesign was there to guide her every step of the way! Tailoring one of the Small Business Branding Packages to suit her exacting […]
Branding is an important part of our world. From the car we drive to the clothes we wear, from the food we eat to the items we furnish our homes with, from the computer we use to the mobile phone we call from; practically every item in our society is branded with a unique logo […]
‘Why have I not had any orders placed when my new advert was in the press last week?’ This seems to be a question that is asked frequently, and in short, marketing a business isn’t a one-off action. It would be every business owners dream to simply place an advertisement and then sit back and […]
If you want to create some attractive marketing material, whether it’s an advert, website or a leaflet, there are some basic rules that you must apply for your copy to work for you. 1. Your headline – this must spark interest with your audience. A question which addresses your potential clients needs or desire is recommended to gain […]
Your brand isn’t about a buzzword. It becomes a permanent part of your business. It’s a name, a term, a word or just a feeling that someone gets when they see your name or logo, read about you, or hear about you from their peers. Your brand offers your customers a promise, and then it’s your job to fulfill that brand promise by delivering on it.