Personal or business branding is all about your image and the image of your business. It is more than just emblems or logos. It includes the image of perceived quality. This perceived image may include reliability, quality, trust and more. Being a small business you are going to want people to recognise and remember your business for these qualities too.
Branding is also what sets you and your business apart from your competition.
That is the whole purpose behind branding; to set yourself apart, and above, from your competitors. Once you have set yourself apart from your competition you’ll find that your advertising and promotional efforts will be much more effective.
Personal and business branding can often mean the difference between the success or failure of your business. Making your business successful with branding can include many factors. This could include your marketing efforts, a website or anything else that gives your company identity.
Studies show that psychology motivates consumers purchasing decisions and consumers trust corporate brands. No matter how large or how small, all companies should brand themselves.
Personal and business branding can benefit your business whether it is online or offline.
A substantial number of small businesses fail because they don’t understand how important branding really is.
And make no mistake: whether you sell your own craft products, have a dog walking service or even promote affiliate products – you are a business!
Branding gives your business the professional image it needs to become recognised and established. It seals the deal on the entire package. By using the right branding techniques even a small business can look as good as a huge corporation.
Building a brand will instil confidence in the eyes of your potential customers as well as in you as a business owner.
Branding also offers consistency for your business. It gives direction to both you and your customers, so you know what to expect. Consistency can be achieved through many routes, such as business cards, leaflets and flyers, brochures or newsletters, press advertising, web advertising, vinyl banners, exhibition stands etc. Consistency includes visibility techniques that are professional and will remain in the memory of a consumer.
One concept that consumers often attach to a brand is called brand equity. A brand is often considered to be an asset if there is a large following of loyal customers.
The key to successfully and effectively branding yourself is to first establish a personal brand identity. Once you have achieved that you can then focus this message on who you are and what you stand for. Your final step is to market yourself and to get the word out through a variety of media channels that are viewed by the people most likely to be interested in your message. People will slowly begin to see your name and become aware of the services or products you offer, before you know it thousands of people will not only know who you are but they will begin to seek out your services and expertise. They will identify with your brand which is YOU (or your business name).
Branding used to mainly be for larger businesses, organisations and products, but with the use of social media, it has become more accessible for the smaller business to build a bigger name for itself. The businesses that are willing to build their personal and business brands are the ones who will shine in this new economy.
Whether you are a network marketeer, a car salesman or sell insurance you have got to build your brand in order to stand out from the crowd.
If you can successfully develop a brand for yourself and your business, then whenever people want what you have to offer, they’ll have no qualms about contacting you first!
If you would like assistance in building a stronger, consistent and more powerful brand for your company then contact BlueFlameDesign today.
Now is the time for building your personal and business brand. Stop watching everyone else steal your thunder and get branded today!