Successful business branding is an important part of our world. From the car we drive to the clothes we wear, from the food we eat to the items we furnish our homes with, from the computer we use to the mobile phone we call from; practically every item in our society is branded with a unique logo of some kind.
If you want successful business branding, then you should understand that it is not an easy job. Your logo must catch the attention of prospective clients and give a glimpse of what it is your company does.
Successful business branding comes with a lot of pressure. Have you researched your competitors? Is there a specific colour that is associated with your line of business? Should you break the mould to set your business brand apart from your competition or should you be more conservative in appearance?
BlueFlameDesign is experienced in assisting new start-up companies and small businesses to develop brands for their business and have launched a series of ‘Small Business Branding Packages’ suitable for the smallest of budgets.
However, if you are still wanting to design your logo and build your brand yourself, then stick to the following five steps to make sure the branding for your product or service is a success.
1. Consider Your Business
It may seem easy to jump straight onto a piece of software and start designing your logo, but without taking time to consider your company you will struggle to develop a design that portrays the heart of your business. Consider if you need to include a tagline with your logo design and if an existing colour scheme or font can be utilised. These simple considerations at the outset will really help.
2. Keep Your Business Branding Simple
The most successful business branding is often the simplest. Large and successful companies do not clutter their logos with excessive shapes and colours or needless words. An over-complicated design will not be memorable to your clients, nor provide any understanding as to what it is that your business actually does. Keep it simple and you will benefit more.
3. Make Your Brand Memorable
How many times have you looked at a product and been assured of its quality, simply because you instantly recognise the company’s branding and logo design? A memorable design will help potential, existing and returning clients to instantly associate your goods, products or services with you, and your quality of customer service.
4. Consistent Brand Quality is Paramount
A logo that looks great on your website but awful on your business card will not help you one bit. A logo that fits perfectly within an advertising brochure but looks pixelated on a large billboard will make your company look unprofessional and cheap.
The design of your logo must be able to be used anywhere that is appropriate. For this reason, you should create your finished design using vector graphics that can be scaled up or down to any size, without suffering from pixelation.
5. Set Your Brand Apart
Creating a brand that looks exactly the same as that of another company, simply because you thought it looked nice, will not help your business be memorable. Your brand should be completely unique. There is no harm in looking at existing logo designs for ideas and inspiration, but when it comes to creating a logo design that represents the branding of your company you must think creatively, better still you must be unique.
Hopefully, the above points will guide you to building a better brand for your business. However, an easier option would be to leave your business branding to the experts.
This will guarantee a professional logo design for your company and a strong, consistent and powerful brand for your business. What’s more, it will leave you time to do what you do best … and that’s running your business!