Used well, Twitter can provide good exposure for your business; but you can also damage your brand with social media marketing if you’re not careful, so it’s worth learning the biggest do’s and don’ts before you start using Twitter.
Promoting your business with a simple brochure
Many businesses rely on company brochures as a way to introduce themselves and promote their services or products. If you do not currently have a company brochure, or even a leaflet, then put ‘get a new corporate brochure’ on your ‘to do’ list as a priority for this month!
Differentiate your business brand
Nowadays your customers (or potential customers) have more choices than ever before and the differences between the services that you and your competition offer may be less, and less significant.
Rebranding Your Business – When is it the right time?
There comes a time in the life cycle of many established businesses when the owner wonders if the original company name might be doing more harm than good. But how can one know for sure? Maybe it’s just the economy, or the competition, or a change in staff? Well now there’s a gauge, a metric, seven easy to identify indicators to help determine if it’s the name that’s causing the problem.
What does your company logo say about your business?
As a small business owner, have you seroiusly thought about how your company is perceived?
Your Business Brand is an Emotional Reaction
Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have when they think of your company, your services and your products.