You know who you are as a company, but branding mistakes can prevent you from expressing that to your customers? Branding your business is a multilateral effort working toward the same goal – putting a clear picture in the heads of your customers of what your company does and what it stands for. Being able […]
Advertising
Get your Marketing Plan ready for success
A successful business can happen naturally but a truly strategic business and marketing plan can help to keep you focused on moving forward toward what you want your business to achieve. When asking clients if they have developed a business and marketing plan, rarely do they answer with a simple ‘yes’. We all know that […]
Business Exhibition Tips for Promoting your Business prior to the event
Once you’ve established the essentials for your exhibition stand, it’s time to think about promoting your presence prior to the event. These Business Exhibition Tips will help. Self-promotion is a very important part of the exhibition process, giving you the perfect opportunity to drive visitors to your exhibition stand. If carried out correctly, a successful […]
QR Codes can make your print marketing interactive
QR codes are being increasingly noticed on products and in advertisements, popping up on everything from plastic cups to bus shelters and slowly but surely, we are learning to point and click. However many people are still unaware of what the black modules on a white background in a square box stand for. So what […]
5 Tips for creating an effective and successful newsletter design
A successful newsletter design can be a powerful weapon in your marketing arsenal. They help to create trust, build brand recognition and awareness, inform your audience of news and promotions as well as helping to establish you as the expert within your field. Here are a few top tips to help you produce a successful […]
Common business marketing mistakes
‘Why have I not had any orders placed when my new advert was in the press last week?’ This seems to be a common business marketing mistake and a question that is asked frequently, and in short, marketing a business isn’t a one-off action. It would be every business owners dream to simply place an […]