Effective branding is a must for every business. Using the right methods to advertise, market and brand your business will see your ROI (Return On Investment) increase.
Business Marketing
Use Social Media Marketing to promote your small business
A number of businesses are finding that traditional marketing is falling short of their expectations? Here are 5 ways that Social Media can help to promote your small business.
Twitter Tips for Business
Used well, Twitter can provide good exposure for your business; but you can also damage your brand with social media marketing if you’re not careful, so it’s worth learning the biggest do’s and don’ts before you start using Twitter.
Promoting your business with a simple brochure
Many businesses rely on company brochures as a way to introduce themselves and promote their services or products. If you do not currently have a company brochure, or even a leaflet, then put ‘get a new corporate brochure’ on your ‘to do’ list as a priority for this month!
Differentiate your business brand
Nowadays your customers (or potential customers) have more choices than ever before and the differences between the services that you and your competition offer may be less, and less significant.
Rebranding Your Business – When is it the right time?
There comes a time in the life cycle of many established businesses when the owner wonders if the original company name might be doing more harm than good. But how can one know for sure? Maybe it’s just the economy, or the competition, or a change in staff? Well now there’s a gauge, a metric, seven easy to identify indicators to help determine if it’s the name that’s causing the problem.