A good logo design is highly instrumental in establishing a business brand and creating a long lasting impression among its customers. Ideally, you should be able to communicate your company ethos, principles, mission and the nature of products or services offered simply by viewing your company logo alone.
Logo Design
Consistency is key to successful marketing
Marketing communication is the way a business gets its message across to customers, existing or potential. How can you ensure that your marketing communications are as effective as possible?
Have you considered the colour of your company logo design?
Considered the colour for your business brand? Colour matters, so what color is right for your business? The right color palette is an essential element of any corporate identity, logo design and business branding.
Colour Tools and Resources for Graphic Designers
A list of useful online colour resources and tools to aid in your design and branding projects.
How important is branding for small businesses?
One of the most important things you can do as a business owner is to ensure that the visual representation of your business is both professional in appearance and projects the right message to your potential customers. This branding is key. If you don’t create a good first impression customers may pass you by and never return again.
Why pay for Graphic Design when I can do it myself?
Starting up in business can be expensive and it is tempting to cut corners – Producing a logo and promotional material are the areas where this is probably the most common – but be aware that it can be detrimental to your sales!