Nowadays your customers (or potential customers) have more choices than ever before and the differences between the services that you and your competition offer may be less, and less significant.
Branding
Rebranding Your Business – When is it the right time?
There comes a time in the life cycle of many established businesses when the owner wonders if the original company name might be doing more harm than good. But how can one know for sure? Maybe it’s just the economy, or the competition, or a change in staff? Well now there’s a gauge, a metric, seven easy to identify indicators to help determine if it’s the name that’s causing the problem.
What does your company logo say about your business?
As a small business owner, have you seroiusly thought about how your company is perceived?
Your Business Brand is an Emotional Reaction
Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have when they think of your company, your services and your products.
10 Tips for successful Business Card Marketing
You give your business card to create a memory for whoever you give it to – allowing them to refer back to it and do something about it – contact you, or look you up online. But are you missing a trick? an opportunity? Ask yourself, does your business card stand out from the crowd or is it just like every other card? Read our 10 ways to advertise yourself on a single business card.
Why does my small business need branding?
Personal or business branding is all about your image and the image of your business. It is more than just emblems or logos. It includes the image of perceived quality. This perceived image may include reliability, quality, trust and more. Being a small business you are going to want people to recognise and remember your business for these qualities too.