Successful business branding is an important part of our world. From the car we drive to the clothes we wear, from the food we eat to the items we furnish our homes with, from the computer we use to the mobile phone we call from; practically every item in our society is branded with a […]
Graphic Design
Common business marketing mistakes
‘Why have I not had any orders placed when my new advert was in the press last week?’ This seems to be a common business marketing mistake and a question that is asked frequently, and in short, marketing a business isn’t a one-off action. It would be every business owners dream to simply place an […]
Easter Marketing Tips for your Business
Easter, like Christmas, always seems to be just around the corner and even if you don’t sell chocolate Easter eggs or fluffy bunnies, there are Easter marketing tips for all types of businesses. Easter is not ‘simply for the kids’ anymore and has become one of the most profitable holiday seasons of the year. So, […]
5 Essential Tips for your Marketing Material
These essential tips for your marketing will help your business create some attractive marketing material. Whether it’s an advert, website or leaflet, there are some basic rules that you must apply for your marketing to work for you. 1. Your headline This must spark interest in your audience. A question that addresses your potential clients needs or desires […]
Promoting your business with a simple brochure
Many businesses rely on company brochures as a way to introduce themselves and promote their services or products. If you do not currently have a company brochure, or even a leaflet, then put ‘get a new corporate brochure’ on your ‘to do’ list as a priority for this month!
Differentiate your business brand
Nowadays your customers (or potential customers) have more choices than ever before and the differences between the services that you and your competition offer may be less, and less significant.