Successful business branding is an important part of our world. From the car we drive to the clothes we wear, from the food we eat to the items we furnish our homes with, from the computer we use to the mobile phone we call from; practically every item in our society is branded with a […]
Logo Design
Common business marketing mistakes
‘Why have I not had any orders placed when my new advert was in the press last week?’ This seems to be a common business marketing mistake and a question that is asked frequently, and in short, marketing a business isn’t a one-off action. It would be every business owners dream to simply place an […]
5 Essential Tips for your Marketing Material
These essential tips for your marketing will help your business create some attractive marketing material. Whether it’s an advert, website or leaflet, there are some basic rules that you must apply for your marketing to work for you. 1. Your headline This must spark interest in your audience. A question that addresses your potential clients needs or desires […]
Build your brand and maximise online exposure
Your brand isn’t about a buzzword. It becomes a permanent part of your business. It’s a name, a term, a word or just a feeling that someone gets when they see your name or logo, read about you, or hear about you from their peers. Your brand offers your customers a promise, and then it’s your job to fulfill that brand promise by delivering on it.
Fall in love with your business brand again
We’ve all heard the saying, ‘Looking Good, Feeling Good’. Well that’s the same for your business too. It’s important that your business projects the right impression to your customers and potential clients.
Differentiate your business brand
Nowadays your customers (or potential customers) have more choices than ever before and the differences between the services that you and your competition offer may be less, and less significant.