Nowadays your customers (or potential customers) have more choices than ever before and the differences between the services that you and your competition offer may be less, and less significant.
Marketing
Your Business Brand is an Emotional Reaction
Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have when they think of your company, your services and your products.
10 Tips for successful Business Card Marketing
You give your business card to create a memory for whoever you give it to – allowing them to refer back to it and do something about it – contact you, or look you up online. But are you missing a trick? an opportunity? Ask yourself, does your business card stand out from the crowd or is it just like every other card? Read our 10 ways to advertise yourself on a single business card.
Why does my small business need branding?
Personal or business branding is all about your image and the image of your business. It is more than just emblems or logos. It includes the image of perceived quality. This perceived image may include reliability, quality, trust and more. Being a small business you are going to want people to recognise and remember your business for these qualities too.
Basic Business Branding – Where do I start?
Defining your brand is an important element of your business, it helps distinguish you from your competitors and shows who and what your business stands for. BlueFlameDesign are experienced in helping new start-ups with their business branding and design requirements. Visit www.blueflamedesign.biz now and see how they can help promote your new business.
Consistency is key to successful marketing
Marketing communication is the way a business gets its message across to customers, existing or potential. How can you ensure that your marketing communications are as effective as possible?